The Division mandate is to promote agricultural and rural development in Botswana. To facilitate this policy objective, Agricultural Information provides exclusive support to the Ministry's extension service e.g. disseminate information on agricultural development programmes, policies and projects to farming communities, extension staff and interested stakeholders in the country at large.
As it could be attested by sister departments over many years of its being the Division of Agricultural Information and Public Relations has enjoyed considerable reputation in performing its functions hand in hand with sister departments in implementing their various extension approaches used in teaching farmers about improved agricultural technologies and how to adapt them this being through communication and educational dimensions to achieve its goals.
In its effort to promote agricultural development, the division works through the extension service by supporting rural agricultural activities. It also works as the Public relations arm for the Ministry of Agriculture. Therefore, the division must be seen to provide useful information dissemination and public relations in terms of being more responsible to the needs of the Ministry of Agriculture and the farming community at large.
The Division has six sections of Publication, Broadcasting, Campaigns, Audio Visual, Graphics and Photography.